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  BBC Radio 5 Live  
Adverts for 'The Score'
Adrenalin/Muzik/Shoot
A series of advertisements commissioned by Somethin Else for 'The Score' - a music, sport and lifestyle radio show broadcast on Radio 5 Live. The ads appeared in three publications, Adre-na-lin, Muzik and the football magazine Shoot and are designed differently to appeal to the various target audiences. Designed in conjunction with Sutoresu

In Adenalin a skateboarder lifts the board to reveal the Score logo painted underneath it. For Muzik the same design spray painted on a wall has a more urban feel which is carried through in the version for Shoot, with a 5-a-side football goal.
 Adrenalin
  Adrenalin advert
shoot   Muzik
Shoot advert   Muzik advert
     
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